What You Will Experience

When you shift your focus from getting to giving you will experience higher profits, achieve less turnover and create an unbreakable culture of excellence. This is achieved through easy to learn philosophies that support the highest leadership skills and most effective communication techniques, making it necessary for every industry, skill level, and size of company. Selling, at the very core of it, is just effective communication techniques that every company needs to learn and apply. Your employees will not only be taught the techniques, skills and strategies that work, but develop the skill in how to actually apply them in their daily routine. No matter what situation they find themselves in, they will have the confidence and know-how to deal with it effectively.

  • Learn how to define your thinking, realize and communicate your true value and emotionally connect to your client to enable a deeper and more loyal connection that moves the sale forward!

  • Learn how to incorporate and communicate the hidden power of belief that enables your client to psychologically connect and be pulled into “wanting” what you are offering!

  • Open the mind of your prospective customer, gain their trust and emotionally achieve their acceptance (“buy-in”) to commit to the sale by focusing on Results!

How do you get in the mindset of the top 1% of the most successful people in the world?

By learning how to communicate effectively, build trust, and pull people towards you FAST in a highly competitive market. ​

Thank You Millions!

by Doreen Erasmus

"I never looked at my Belief (personal and work) as deep as the Lectures is explaining me to do. I love it.... opens my eyes to a whole new and different belief system. Thank you millions"

Amazing Course

by Renu Hunjan

Amazing course and definitely worth the time and value invested. Pragmatic, tested techniques and the instructor sounds like he has embodied the techniques described."

An Eye Opener

by Eric Akuamoah

"It's a good experience to have this training and an eye opener in helping me sell and know how to communicate with my customers"

Very Engaging

by Ritu

"This Course is very engaging, and topics covered with good examples which helped to relate with real business situations Thank you"

Real World Information

by Beryl

"I wasn’t sure what to expect but this is real world information that i honestly believe makes so much sense and will allow me to be less intimidated when I get an objection because of now knowing why I may be getting the objection and how to handle it"

Important Insights

by Alma Besserdin

"great and important insights into sales"


  • How will sales training help me?

    Investing in sales training is a fantastic way to improve their knowledge, productivity and sales skills, leading to increased sales in the long-term and a happier professional and personal life. It's a must-do, no brainer.

  • Is there a money back guarantee?

    Yes! If you are unsatisfied with our training content, reach out to us and we will be give you a 30 day money back guarantee.

  • What can you expect?

    You can expect up to date sales training lessons designed for B2B or B2C incorporating bite size espresso rich video’s presented in untraditional environments with six cartoon and whiteboard animation reinforcement video’s, celebrity moment video’s designed for inspiration and motivation and exercises offering personal customization!

  • Why should you invest in sales training?

    Sales improvement has to be your top priority. The higher investment in yourself, results in a higher level of satisfaction with the

Your Trainer

CEO & Founder of Applied Excellence

My goal is for you to work smarter-not harder and immediately gain from the knowledge I have gleaned from the thousands of sales calls and presentations I have made, the hundreds of books I’ve read, audio books I’ve listened to and sales seminars I’ve attended. The content of this sales training offers a perfect blend of fresh, thought provoking and effective techniques from the award-winning book “The Sales Pro” and international best selling book “The Go-Giver”. With over 25 years of top sales and leadership experience, I will teach you the strategies that work and how to apply them. No matter what situation you find yourself in, you’ll have the confidence, and know-how to deal with it effectively.