Five Laws of Business Excellence

Business owners who have adopted the principles and applied the Five Laws from within The Go-Giver have stated that the principles have helped them make their businesses more successful. In some cases, struggling businesses experienced a complete turnaround after implementing the Five Laws of Stratospheric Success. Companies large and small are using the Go-Giver philosophy to Create, Develop and Enhance Their Corporate Culture into a Culture of Excellence and train their sales and customer service teams to generate more sales and happier customers. From Book clubs to executive councils, law firms to prayer groups, energy conglomerates to nursing homes, pizza shop managers to graduate professors, people are saying that they don't just like the Go-Giver Principles but they actually work! Learn how to apply the one thing that motivates every single human being to take action and watch as your ability to increase revenue and company profitability, increase employee retention, reduce turnover and improve productivity dramatically increases!

  • GIVERS, TAKERS, MATCHERS: Position yourself as a valuable resource and become one of the top 25% of overachievers in the workplace today.

  • CREATE VALUE: Learn How to Implement the Strategy of Giving More in Value Than You Receive In Payment.

  • TOUCH LIVES: Expand Your Reach by Focusing on How many People You Serve and How Well You Serve Them.

  • BUILD NETWORKS: Your Influence is Determined By How Abundantly You Place Other Peoples Interests First, Which is The Key To Building a Network of Personal Walking Ambassadors Promoting You!

  • BE REAL: The Most Valuable Gift You Have To Offer Is Your Authentic Self. Learn How To Utilize It's Power of Attraction In Every Written and Verbal Communication.

  • STAY OPEN: The Key To Effective Giving is To Stay Open To Receiving. Gain an Appreciation for The Universal Law of Reciprocity.

  • LEARNED OPTIMISM: Learn How Optimism Not Only Enhances Your Success in Business But Also in Your Quality of Life, and How Anyone Can Learn the Science Behind How To Practice It.

It's Time For America 2.0

Take advantage of a proven philosophy and ensure you are always focused on bringing the “human” element to every interaction, regardless of whether it’s in-person or virtual. If you'r an Entrepreneur, Business Owner, Marketer, Leader, or Sales Person, America 2.0 is about supporting human connection and how one human being connects with another. The business principles within this course are proven, time tested and are reinforced in an international bestselling book, titled, “The Go-Giver” by Bob Burg and John David Mann which is a "little story about a powerful business idea" that took the business world by storm with its message: that shifting our focus from getting to giving is the simplest, most fulfilling and most effective path to success in business and in life.This course will allow you to immediately incorporate the principles into your business, offering you a better understanding of what you can do to positively influence your business world through adding value and developing a network of Personal Walking Ambassadors.


Business Principles That Move You Forward

If your focus is Business, Marketing, Sales, Leadership or an entrepreneur starting your business venture the need to formulate your value proposition and market your competitive edge will be critical towards your success. Separate yourself from your competition through a proven framework that emphasizes Five Laws of Business Excellence. These business laws have been endorsed by leadership and business experts: John Maxwell, Simon Sinek, Spencer Johnson, Brian Tracy, Marshall Goldsmith, Mark Sanborn, Harvey MacKay. This course reinforces how to apply the laws taught by all these leadership experts. The Five Laws will not only support Business Excellence and great Leadership but also help close sales opportunities and attract more lead opportunities through the positive influence on your marketing and business strategy. Take advantage of a proven philosophy and ensure you are always focused on bringing the “human” element to every interaction, regardless of whether it’s in-person, virtual, written or through your website. If you're an Entrepreneur, Business Owner, Marketer, Leader, or Sales Person, America 2.0 is about human connection and how one human being connects with another and this course will show you how to excel.



  • Gary Keller, founder and chairman of the board, Keller Williams Realty, Intl; New York Times Bestselling author, The One Thing.

    “At the heart of the Go-Giver is a philosophy-actually, a way of being-that will dramatically increase your business, enrich your life and make an extraordinary mark in the world around you.”

  • Adam Grant, New York Times bestselling author of Give and Take.

    "The Go-Giver is the most important parable about business-and life-of our time.”

  • Harriet E. Dominique, senior vice president, Corporate Responsibility and Community Affairs, USAA.

    “The Go-Giver has had an enormous influence on how I do business and live my life, and I’m honored, humbled and grateful to share the Fiver Laws with others. Thank you for helping to make this world a better place, and me a better person!”


Effective Leadership at Your Fingertips

With our optional corporate training platform, you have access to many different tools to help manage your team and ensure participation. ​ Extensive reporting: Access to everything within your company's eLearning environment. ​Activity Tracking: A timeline of your group's actions. ​ Gamification: Help keep your leadership team engaged with Gamification, Badges, Points, Levels, Rewards, and Leaderboards which are given to the highest scoring leaders. ​ Rich Communication Tools: Support 24/7 from your dedicated account manager and access to personal messages, calendars, and discussion forums. ​ Thought provoking exercises keep your team on pace.


Stay informed of your team’s progress on key metrics like course completion status. View the number of users and courses. See course completion and test pass rates.


Native applications for IOS and Android devices. Fast and easy to use, all progress is automatically synchronized to cloud servers the moment you get back online. Perfect for accommodating busy schedules and a team where everyone is on the go. Listen to videos in the car, at the gym or in-between client calls.


In just a few clicks, you can turn your training into an addictive goal-setting and goal-reaching powerhouse. Increase engagement and participation to ensure both learning and application!


Individual Infographics

Training is ultimately about the learner. To keep your people engaged and motivated our optional corporate training platform allows each participant the opportunity to review, print or download their own infographics: Progress updates, i.e. courses they’re enrolled in, time spent on training, courses completed. Review Achievements, i.e. pass rate, number of certificates awarded, badges earned.

Your Coach and Trainer

Founder of Applied Excellence

Welcome to the Applied Excellence online learning platform. Paul is a Go-Giver Certified Speaker and Coach and has designed this course in order to share the insights into how to achieve business excellence. The principles within the book align with those of Paul who continually helps to turn companies around and achieve extraordinary business success by incorporating the Go-Giver Principles to reinforce a focus on creating a Culture of Excellence. Paul’s methodology supports a “People” focused framework emphasizing value, honesty, and integrity. Our goal is to partner with you in developing your personal or business culture of excellence where everyone understands what value, productivity and true worth are all about. An award-winning author, certified speaker, business and leadership expert, Paul will enlighten you on how to create the platform that supports both personal and business excellence. Paul Anderson’s sales career started when he sold his way into a sales position with a Fortune 100 corporation, even when he was two years below the company’s minimum age requirement. He immediately hit the ground running, achieved Sales Rookie of the Year, continued to break all previous sales records, earned over twenty sales awards, a nomination for worldwide salesperson of the year, and a seat on the prestigious sales advisory board. He was also elected a member of the order of sales excellence, earning the title “Machine, Not a Man”—all by the age of 25. Paul has accumulated 25-plus years of top sales and leadership achievement. His methods embody the highest level of life philosophies and leadership principles.

Get This Course NOW!

Change your life with this amazing philosophy and allow it to turn your business success around!